Chief Product Officer, Neal Mohan attended VidCon 2018, a conference created from scratch by Hank and John Green in 2010 that brings together fans, creators, and industry leaders to celebrate the power of online video.
One of the main topics was to discuss the next big steps for creator monetization. Creators can range from lone bloggers to multi-national companies, wishing to expand their brand.
YouTube lets creators connect with their community and gives them the opportunity to earn money while doing what they love. Thanks to advertisers, creators around the world have been able to build businesses, creating an entirely new global economy that’s seen incredible growth.
Specific monetization routes included:
With Channel Memberships, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emoji, members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs.
Merchandise has been a part of many creators’ businesses for a long time. YouTube wanted to make it easier for more creators to sell merch directly from their channel. So they’ve built a product that allows them to do just that. From shirts with a logo to phone cases with a creator’s face, they have joined forces with Teespring so creators can choose from over 20 merchandise items to customize and sell via a shelf on their channel.
The engagement between fans and creators is at the heart of YouTube. YouTube are working on new ways to help creators strengthen those unique bonds. Livestreams have brought the YouTube community together during the biggest music, science, and gaming events. They have also built a Community Tab that allows creators to move beyond just video to build even deeper connections with fans through GIFs, pics, polls, and text.
Today, they are introducing a new way for creators to upload content to YouTube called Premieres. With Premieres, creators will be able to debut pre-recorded videos as a live moment.
For more information on these monetization channels see the full YouTube article here: http://bit.ly/2Ln4dhK