Simba are one of the leading ‘mattress in a box’ companies in the world right now. We partnered with Simba to create epic showcase product videos that demonstrate their style and products.
Simba started as a thread company in 1979 and only branched into creating their own mattress in 2002, when they created the Simba Hybrid.
The first video we created took the viewer on a journey both though the company, by focusing on the thread that started it all, and through the inner-workings of the mattress itself; exploring each layer in depth.
Therefore, we used CGI animation to take the viewer inside “The Perfect Night’s Sleep”. This video consists of video animation techniques.
Additional videos produced were focused on the duality of the mattress, as created with both foam and springs. Different objectives drove the videos to be created with animation included and in a more relaxed feel, in which the companies values and brand shine through, incorporating quick humour and a fast pace to target the person buying the mattress and their experience, and less about the science underneath. The voiceovers are also very important, creating a relaxed and chatty tone.
You can view our Simba video here: https://brickh.com/portfolios/simba-2/
To discuss product creation videos and the subsequent video marketing, call Brickhouse Video Production today on 0330 058 5333 or email [email protected]