In order to maximise conversions, you need to have a great offer. Here we list a collection of strategies for you to consider in relation to your product or service.
For each offer component consider what you currently offer and what you could offer, to maximise the potential of your offer.
Ideally you need to include a selection of these in your offer/USP/value proposition and general marketing, which includes the copy in your video.
Product or service
Associated services or products
Logistics
Deliverability / Availability
Customer / Technical Support
Selection / Convenience
Risk Reversal / Guarantee
Warranty / Policies
Bonuses
Terms
Pricing
Quality
Perceived Value
Status
Reputation
Joining The Club
Branding
Delivery
Performance
Scarcity (Uniqueness)
To discuss video creation and marketing, call Brickhouse Video Production today on 0330 058 5333 or email [email protected]