In order to maximise conversions, you need to have a great offer. Here we list a collection of strategies for you to consider in relation to your product or service.

For each offer component consider what you currently offer and what you could offer, to maximise the potential of your offer.

Ideally you need to include a selection of these in your offer/USP/value proposition and general marketing, which includes the copy in your video.

Product or service

Associated services or products

Logistics

Deliverability / Availability

Customer / Technical Support

Selection / Convenience

Risk Reversal / Guarantee

Warranty / Policies

Bonuses

Terms

Pricing

Quality

Perceived Value

Status

Reputation

Joining The Club

Branding

Delivery

Performance

Scarcity (Uniqueness)

To discuss video creation and marketing, call Brickhouse Video Production today on 0330 058 5333 or email [email protected]