LinkedIn can be a great platform to generate more business
to business leads.
Today is a challenging time to acquire new customers, as
people are becoming less responsive to traditional advertising. That’s why
having a consistent social media presence coupled with engaging videos, can be
the way forward to generate leads.
To develop your LinkedIn marketing, you initially have to outline
your customer acquisition strategy.
This will first entail deciding what your goals are, then
defining the problems and solutions of your audience. Generally campaigns will
target brand awareness or generating leads.
We need our video content to resonate with our audience, i.e.
our ideal prospects. It is important to set realistic KPI targets, beginning
with a few test campaigns, with a defined timeline and budget. We can then
optimise the campaign, to help give us the necessary ROI.
After you have developed an outline plan for the campaign, you
then need to create the actual video content needed to attract your preferred
LinkedIn native videos are created for and directly uploaded
to LinkedIn. Native video will autoplay in the LinkedIn feed and grab more
LinkedIn video ads are sponsored videos that appear in the
feed. These videos can be used for brand awareness, consideration, and lead
Each stage of the customer journey is unique and requires
specific content to keep people involved and moving through the funnel to the
For prospects that are unfamiliar with your brand, creating
awareness is our primary goal, to encourage people to learn more about the
brand and visit the website. These videos tend to be product or problem solving
based, short form videos. Motivational videos can also be effective promoting a
positive image for the company. As in all stages of the consumer journey, we
need to evoke an emotional response.
For prospects familiar with your brand we need to further enhance the customer experience, and further warm sell the brand. This may be with company story videos or corporate social responsibility videos, which can create a good feeling about your company.
Explainer and product demo videos tell consumers about your
products and discuss how they provide a solution to the problem they may have.
Keep them simple and to the point.
For the all-important conversion, we have to convince the
customer we are the best solution for their problem. Trust enhancing videos,
such as testimonial videos work well for this. Focus again on problems and the
solutions, as well as the positive comments from existing purchasers.
Other considerations to keep in mind for the LinkedIn
- Keep the video brief
- Add a hook in the first few seconds to retain attention
- Drive engagement by asking questions, or showcasing an interesting story that may encourage shares i.e. to make the video go viral
- Include a call to action
- Add subtitles
- Add a catchy description in the post
- Add relevant hashtags
To discuss video creation and production, call Brickhouse Video Production today on 0330 058 5333 or email [email protected]