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Reon Caffeine Strips

Manchester was chosen as the European city to pilot a new and innovative energy product called Reon. Parent company Fontem Ventures decided on Manchester because, outside London, it consumes the highest number of energy products per head. We were contacted by Fontem to link up with Manchester Parkour specialists, Evolve, to produce an exciting and vibrant online advert aimed at their target audience – 18-30 year old professionals.

We worked closely with Fontem and Evolve to develop a script whereby a young businessman was delayed by the metrolink (typical Manchester!) and decided to make his own way there. From jumping over barges to running on rooftops, nothing would get in his way. Shot with 6K red dragon cameras and DJI Ronins.

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