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How to Create a Video that not only Tells a Great Story but also Drives Real Business Results Grab attention and educate through humour Certain topics appear in marketing over and over, like before-and-after, testimonials, product demos, and credible spokespeople. So many companies are doing exactly the same thing. You need to break through that noise to get your brand noticed and to help viewers learn about your product or service. One way direct-to-consumer brands do this is by using humour. As a strategy, it makes complete sense. After all, two of the main reasons people turn to platforms like YouTube are to be entertained and to learn something new. Read more

In this second part we discuss best practices, optimising your video and metrics to consider when evaluating the performance of the video. LinkedIn viewers usually don’t want to watch a 10-minute video, that rambles and lacks a clear point, this may be okay for YouTube, as YouTube favours longer videos, as more ad opportunities appear, but keep the videos shorter and more focused on LinkedIn. Using captions on your videos is now best practice, as people are likely to have the sound turned off while watching on mobile. Note, LinkedIn tends to play videos automatically as you’re scrolling. Popular iOS apps for adding captions include Clipomatic and Clips. Generally square Read more

In this two-part article we explain how LinkedIn’s video audience and metrics compare to those on YouTube and Facebook, and also discover tips for creating and optimizing your LinkedIn videos. LinkedIn offers a truly unique opportunity to engage with actual business owners and team members. Most LinkedIn subscribers are either employed or actively seeking new opportunities, with a broad demographic covering many business topics. Therefore, content creators, such a video creators, can reach out to business people with buying power. Especially people and companies in the B2B industries. Obviously, the first port of call is to optimise your profile listing, ensure you have a good profile image, an interesting keyword Read more

Once you have created your exciting brand video, showcasing your products or services, you will need platforms to showcase the video on. One such channel is your own website, in fact a page on the website, designed to convert visitors into leads. You video will help build trust in your brand. Other trust factors, that should immediately be visible to the searcher, upon viewing the page, include having an easy to use navigation, your phone number, the page should be mobile friendly, and ideally include a benefit driven testimonial. Visitors tend to skim web pages, having a bold call to action may catch the eye of a browser, the call Read more

Using video for marketing is increasing at a fast rate, with consumers wanting to consume video content, Cisco predicts over 80% of marketers plan to use video to drive traffic and sales by 2020. Have you considered video yet, or do you need to optimise your video marketing strategy? If so here are some tips to consider, to improve your quality traffic from video. In an ideal world, we will have a marketing funnel, to funnel prospects from a cold lead to finally a converted sale. Videos can be produced for each stage of your marketing funnel, such as brand awareness videos for the top of the funnel, lead generation Read more