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Mancunians Contribute to the Greater Manchester Green Summit Brickhouse Video Production has created an epic film for Greater Manchester’s second Green Summit. The Film shows the best and most inspirational of Greater Manchester’s people, places and ideas. We were, and still are, since the Industrial Revolution, one of the biggest (and THE best) cities in the UK. But we are also one of the most polluted, and therefore, one of biggest contributors to climate change in the UK. But as ever we are changing. The first Green Summit last year was praised for leading the way towards carbon neutrality for the future of Manchester; launching the 5 year plan to Read more

Reasons to use Video Creatives through all Customer Touch Points In this new digital climate we are working in, it is much more important than ever to have all internal teams, such as product development, brand marketing and ecommerce, working together, to produce video creatives for each stage of the customer journey, from a customer initially researching, to the sale of the product and subsequent follow ups. Customers are often attracted to a brand, through the stories a brand may curate, and distribute through their digital channels. The demographic of the customer and the point they are in their journey, will resonate in these stories. Data insights will help the Read more

How to Create a Video that not only Tells a Great Story but also Drives Real Business Results Grab attention and educate through humour Certain topics appear in marketing over and over, like before-and-after, testimonials, product demos, and credible spokespeople. So many companies are doing exactly the same thing. You need to break through that noise to get your brand noticed and to help viewers learn about your product or service. One way direct-to-consumer brands do this is by using humour. As a strategy, it makes complete sense. After all, two of the main reasons people turn to platforms like YouTube are to be entertained and to learn something new. Read more

In this second part we discuss best practices, optimising your video and metrics to consider when evaluating the performance of the video. LinkedIn viewers usually don’t want to watch a 10-minute video, that rambles and lacks a clear point, this may be okay for YouTube, as YouTube favours longer videos, as more ad opportunities appear, but keep the videos shorter and more focused on LinkedIn. Using captions on your videos is now best practice, as people are likely to have the sound turned off while watching on mobile. Note, LinkedIn tends to play videos automatically as you’re scrolling. Popular iOS apps for adding captions include Clipomatic and Clips. Generally square Read more

In this two-part article we explain how LinkedIn’s video audience and metrics compare to those on YouTube and Facebook, and also discover tips for creating and optimizing your LinkedIn videos. LinkedIn offers a truly unique opportunity to engage with actual business owners and team members. Most LinkedIn subscribers are either employed or actively seeking new opportunities, with a broad demographic covering many business topics. Therefore, content creators, such a video creators, can reach out to business people with buying power. Especially people and companies in the B2B industries. Obviously, the first port of call is to optimise your profile listing, ensure you have a good profile image, an interesting keyword Read more