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In this two-part article we explain how LinkedIn’s video audience and metrics compare to those on YouTube and Facebook, and also discover tips for creating and optimizing your LinkedIn videos. LinkedIn offers a truly unique opportunity to engage with actual business owners and team members. Most LinkedIn subscribers are either employed or actively seeking new opportunities, with a broad demographic covering many business topics. Therefore, content creators, such a video creators, can reach out to business people with buying power. Especially people and companies in the B2B industries. Obviously, the first port of call is to optimise your profile listing, ensure you have a good profile image, an interesting keyword Read more

Once you have created your exciting brand video, showcasing your products or services, you will need platforms to showcase the video on. One such channel is your own website, in fact a page on the website, designed to convert visitors into leads. You video will help build trust in your brand. Other trust factors, that should immediately be visible to the searcher, upon viewing the page, include having an easy to use navigation, your phone number, the page should be mobile friendly, and ideally include a benefit driven testimonial. Visitors tend to skim web pages, having a bold call to action may catch the eye of a browser, the call Read more

Using video for marketing is increasing at a fast rate, with consumers wanting to consume video content, Cisco predicts over 80% of marketers plan to use video to drive traffic and sales by 2020. Have you considered video yet, or do you need to optimise your video marketing strategy? If so here are some tips to consider, to improve your quality traffic from video. In an ideal world, we will have a marketing funnel, to funnel prospects from a cold lead to finally a converted sale. Videos can be produced for each stage of your marketing funnel, such as brand awareness videos for the top of the funnel, lead generation Read more

Brickhouse Video Production now offer a video content marketing service called “Brickhouse Hooked”. Video creation is a great way to engage with your customers and attract new prospects. Your videos can be a part of the prospects journey through your sales funnel. Videos can be classed as new and unique content, that can be leveraged through the appropriate channels. This type of “click bait” can be used to drive more traffic to your website or customer acquisition assets you may use. Videos are used to break down barriers, and move potential buyers along the sales funnel from attraction to conversion. In its simplest form it is a lead generation service Read more

So, you’ve created an engaging creative video, to show off to your fans, but in order to make the video work its hardest, you need to continually grow your avid fanbase. Fans, followers and subscribers who feel they have a more personal connection with you, will be a lot more likely to share your videos, and so organically grow your fan following. Tips to encourage a greater and more active fan following include: Reply to fans comments in the commenting section, in order to show you care about the comments and are an active video channel creator. Fans love to hear from you! You should “heart” a comment, if justified, Read more