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Profile films are a powerful way to promote your cause or business by focussing on a person or people within an organisation as they talk about their values or the values of the organisation. Whether they’re created for politicians, PR companies, musicians, actors or sportspeople, they are an effective way to compellingly communicate the subject’s facets from every angle. Authenticity is key so we research the subject in depth and write the questions but we never give them to the interviewee beforehand. We then look for the best soundbites to tell the story and put together our shortlist for filming based on what’s been said.

We recently produced a profile video for rising racing driver Zubair Hoque, the only British Asian in single-seat formula racing. Rapidly rising to the top of the tough Formula 4 level, the 20-year old is currently competing in the BRDC Formula 4 Championship. In 2009, Hoque was nominated for Asian Image Achievement in Sport Award at the Fusion Awards. In January 2014 and 2015, he was named in the British Bangladeshi Power & Inspiration 100.

His passion for his sport and single-minded ambition to win are so strong we found capturing them for this film easy. Now if only we could also bottle and sell them…

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